Communications Manager
Communications managers are responsible for promoting an organisation's image and reputation to the public, and for informing staff and clients about what is happening within the organisation.
Tasks may include:
• developing communications strategies
• keeping staff and clients up to date with company news
• managing the communications budget
• managing other communications staff
• producing publications such as newsletters, leaflets and annual reports
• media liaison and media training
• developing and maintaining the company's brand and corporate image
• developing and managing advertising and communication programmes and campaigns
• running in-house communication courses.
Skills and knowledge
Communication managers need to have:
• media skills and contacts
• knowledge of public relations and communications theory and techniques
• knowledge of different design and printing methods
• excellent communication skills including research, writing, editing and presentation skills
• time management, organisational and planning skills
• computer, desktop publishing and photography skills
• the ability to form and maintain relationships, especially with managers and journalists
• leadership skills
• good project management skills.
Personal qualities
Communication managers need to be:
• outgoing and comfortable with meeting new people
• accurate and responsible
• creative and enthusiastic
• enquiring, adaptable and able to think strategically
• quick and efficient
• open minded
• consistent when dealing with staff, clients and members of the public
• able to work well under pressure
• able to keep information private.
