Marketing Manager
Marketing managers are often responsible for a company or organisation’s public image, as well as for positioning its goods and services for sale. They may also manage the organisation's relationships with the media, sponsors, business partners and the wider community.
Tasks may include:
• preparing marketing plans, including budgets and progress reports
• studying competitors' products, services, market trends and customer demand
• monitoring sales, goods produced and/or services delivered
• monitoring and estimating customer demand
• seeking new opportunities based on research and customer feedback
• developing communication strategies and advertising campaigns
• deciding on pricing and special deals for goods and services.
Skills and knowledge
Marketing managers need to have:
• knowledge of a wide range of marketing techniques and concepts
• knowledge of the services and products that they market and the audience they want to attract
• an understanding of the various types of media used to sell products and services
• knowledge of staff management, finance and budgeting
• communication skills, including an understanding of human behaviour
• research and evaluation skills including the ability to interpret market research, calculations and graphs
• planning and organisational ability.
Personal qualities
You also need to be creative, adaptable, enquiring and analytical, and enjoy dealing with people from a wide range of backgrounds. You’ll also need to be able to:
• persuade clients and colleagues as to the best marketing strategies to use
• take the lead in developing new ideas for products and services
• make good decisions
• work well under pressure.
