New Customer Experience Award and Workshops
Upskill your teams in essential customer service skills!
What is it about?
The Customer Experience Award is designed to help employees gain a better understanding of their role in customer service, and how they can exceed customer expectations within their workplace.
Trainees will learn skills in effective communication, team work and selling, and can apply these skills to their role in order to deliver a higher standard of support to their internal and external customers.
Who is it for?
The Award is suitable for anyone who communicates regularly with customers, or who has a customer-facing role in the Aviation, Tourism, Travel or Museum sector.
It is also valuable for non customer-facing staff, as it helps to raise their awareness of the responsibility that each person has within the workplace to deliver excellent support to all customers, including their internal colleagues.
As well as teaching new employees essential customer service skills, the Award is also an excellent opportunity to refresh the learning and increase the motivation of experienced employees.
Unit Standards
The unit standards contained in the Award include:

Delivery Options and Supporting Resources
The Award can be delivered and resourced in the following ways:
Option 1: Self-paced Learning
For trainees working through the Award in their own time, the Trainee Package ($95 each) provides a supported learning experience. This includes:
- Registration into the programme
- Customer Experience Award Trainee Workbook and Assessment Task
- A workplace Coaches Guide
Option 2: In-house Training
For workplaces with in-house training capability, the following resources are available:
Trainee Package ($95 each)
- Registration into the programme
- Customer Experience Award Trainee Workbook and Assessment
- A workplace Coaches Guide
Facilitator Package ($100)
- Customer Experience Award Facilitator Guide
This contains instructions for a workplace facilitator to run a one day customer experience session, and includes activity handouts. - Customer Experience Award Trainee Workbook and Assessment Task (with answers)
- A workplace Coaches Guide
Option 3: ATTTO Facilitated Workshops
One day facilitated workshops are an excellent opportunity to work through the theory-based units of the Customer Experience Award (US 23758, 23764 and 23769) in a supportive environment, using the experience of a skilled facilitator. ATTTO can organise for a facilitator to run a one day session for your team if you do not have an in-house trainer.
Participants will learn:
- the art of identifying, meeting and exceeding customer needs
- essential selling skills, including how to add value to each interaction
- how to deal effectively and professionally with difficult customers
- the skill involved in successful two way communication
- how to better understand customers from different cultures, including Maori greetings.
Cost
Workshops will be held regionally, and cost $325 per person. This includes:
- Registration into the programme
- The Customer Experience Award Trainee Workbook and Assessment Task
- A workplace Coaches Guide
- The services of an experienced facilitator
The learning and assessment resources will be distributed to trainees at the workshops.
Please note:
- Workshops require a minimum of 8 and maximum of 16 people
- If you would like ATTTO to organise a venue for this workshop, please speak to your BDA for the applicable costing
Note: An assessment fee of $75 per hour is applicable for trainees who require the services of an ATTTO Assessor.
Career Pathway options
The Award is a great stepping stone towards the achievement of higher qualifications.
The unit standards in this Award make up 26 of the 55 credits required for the full National Certificate in Tourism (Core Skills) (Level 3) [Ref: 0876]. The unit standards also comprise part of the Tourism Modern Apprenticeship package.
This makes the Award a smart option for those trainees looking to move on to the next level of qualifications.
Will I get a Certificate?
Trainees who are signed into the Customer Experience Award programme will receive an ATTTO Certificate upon completion of the Customer Experience Award unit standards.
More Information
For more information about the Customer Experience Award, contact your local Business Development Advisor (BDA) or The Hub, on 04 499 6570, or
