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18222 - Marketing Group Tours Tutor Manual

Qualification(s): , , National Certificate in Tourism (Tour Leadership)

Unit standard(s) covered: 18222

Unit standard version: 1

Related items: 
18222 - Marketing Group Tours Student Manual View details

This manual is constructed to cover the following unit standard.

18222 Research and market a group tour

Level:  4

Credit:  8

People credited with this unit standard are able to: research viability of a group tour; construct a group tour; develop a marketing plan for the group tour; and evaluate the performance of a group tour.

Replacement information: This unit standard replaces unit standard 3745 and unit standard 3747.

This manual covers the following subject matter.

THE MARKETING APPROACH 
CONSTRUCTING THE TOUR 
MARKETING & PROMOTION 
PROMOTIONAL MATERIAL 
TYPES OF PROMOTION 
EVALUATION 
THE TOUR ESCORT