Senior Management Team

Dean Minchington

Chief Executive

Dean is the Chief Executive of New Zealand's service sector Industry Training Organisation (ITO), ServiceIQ.  An experienced and skillful Chief Executive, he blends real strategic capability with practical innovation. 

Prior to heading ServiceIQ, he was the CEO of Entello Group Pty Ltd in Brisbane, and before Entello, Dean served as Chief Operating Officer with CareFlight Queensland, was GM Business Development with Aviation Australia, and held earlier management positions in both Australia and New Zealand. His last role in New Zealand was with Origin Pacific Airways, and he started his career in the Royal New Zealand Air Force as an aircraft engineer.

He is also a company director, a former member of the Australian Institute of Company Directors and the New Zealand Institute of Management. In several of his roles, Dean has had direct involvement in industry skills training, working with or alongside registered training organisations and the Industry Skills Council in Australia.

Debbie Martindale

General Manager - Industry Engagement

Debbie has over 20 years experience in the tertiary education sector, combined with an earlier 11 years owning a service sector business. As the General Manager of Industry Engagement, Debbie manages ServiceIQ's largest team; Training Advisors and Customer Support Services. 

Prior to her employment with ServiceIQ, Debbie was the Deputy Chief Executive at the Aviation, Tourism, Travel and Training Organisation (ATTTO), which from 1 January 2013 merged with two other ITOs, the Hospitality Standards Institute (HSI) and Retail Institute becoming ServiceIQ. 

At ATTTO, she was also the General Manager of Workforce and Business Development which included the Business Development, Marketing and Communications and Resource and Assessment Development teams.  


Shelley-Maree Cassidy

General Manager - Marketing & Product Development

Marketing, digital media, and products are the scope of this ServiceIQ team, which Shelley heads up. 

Prior to her role as General Manager with ServiceIQ, Shelley was the Marketing Manager at the Hospitality Standards Institute (HSI).

Glen Keith

General Manager - Strategic Engagement

Glen transitioned from HSI to ServiceIQ.  As the General Manager - Strategic Engagement, his role is to oversee quality assurance, engagement, cultural awareness, schools, advocacy and policy. 

Sandra Daly

General Manager - Corporate Services

As the General Manager - Corporate Services, Sandra oversees systems, desktop support, accounts, business analysis, finance and human resources.  Sandra transitioned from HSI to ServiceIQ.

Want to contact a member of our team? See our Contact Us page.