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USA is the land of dreams, and these people ain't afraid to dream big: as big as the Empire State, pastrami on rye and the crashing falls of Niagara. But zoom in and you'll see the smaller joys of the country, where progressive little towns hold niche festivals and coffee at a local diner can feel like champagne at The Ritz.

Today, Lonely Planet has offices in Melbourne, London and Oakland, with over 500 staff members and 300 authors. The lonely Planet company is still driven by the philosophy 'All you've got to do is decide to go and the hardest part is over. So go!'