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18222 - Marketing Group Tours Student Manual

Resource type: Manual

Last updated 16/07/2008

Price: $32.00

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From research and construction to marketing and evaluation of a group tour. This manual takes you through the all the ins and outs of the group travel process.

This manual is constructed to cover the following unit standard.

18222 Research and market a group tour

Level:  4

Credit:  8

People credited with this unit standard are able to: research viability of a group tour; construct a group tour; develop a marketing plan for the group tour; and evaluate the performance of a group tour.

Replacement information: This unit standard replaces unit standard 3745 and unit standard 3747.

This manual covers the following subject matter.

THE MARKETING APPROACH 
CONSTRUCTING THE TOUR 
MARKETING & PROMOTION 
PROMOTIONAL MATERIAL 
TYPES OF PROMOTION 
EVALUATION 
THE TOUR ESCORT

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